Hey everyone, today I want to walk through how to build a live Streaming web app that leverages WebXR to display a live video stream as part of a 3D model that exists in both WebAR and WebVR environments. In this project we’ll build a simple web app that supports…

In today’s rapidly evolving digital landscape, new technologies are reshaping the way we interact with the world. One such transformative technology is Extended Reality (XR), which encompasses Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR). In the ever-evolving world of sports marketing, XR is revolutionizing the way sports…

Extended Reality (XR) technology has been rapidly gaining traction as a game-changing tool in the retail industry, offering new ways for brands and advertisers to engage with consumers and drive sales. In simple terms, XR technology is an umbrella term that encompasses virtual, augmented, and mixed reality. The importance of…

As a veteran of the immersive technology industry, I’ve seen firsthand how AR and VR have evolved from niche to mainstream. In the early days the biggest hurdle to getting users to experience your AR or VR creation was to get people to download apps. …

WebXR.tools 360 Immersive Experience Builder allows you to create immersive, branded, discovery-driven virtual experiences containing embedded image, video, and iFrame content that work across desktop and mobile web browsers, without writing any code. In this guide, we’ll use the WebXR.tools …

As a developer who has been in the CG space for years, I have seen firsthand the struggles that 3D artists face when it comes to sharing their work. Traditionally, 3D models have been shared through static 2D renders, which don’t always show all angles of the model and make…

Augmented Reality for previewing products is becoming more common within eCommerce and a few key stats can help us to understand this trend. Recently Deloitte released a report that found that 56% of consumers agree that AR gives them more confidence about product quality. Pair this with the Harvard Business…

When using Blender to create 3D models, there are instances where a material needs to have transparency. While this is not a difficult task in Blender, it can be a bit tricky. In this guide, we’ll use Blender’s Material editor within the Shading tab to create a material that has…

The 2021 Augmented World Expo conference marked the return to an in-person event, and it didn’t disappoint, with approximately 3,000 attendees and 200 exhibitors on hand. AWE featured threes days of speakers and panels as well as two days of booth exhibitions from industry leaders. …